Delivering Strategic Messaging
2018, 2019, 2021, 2022, 2023 & 2024 Pollie Award-Winning Mail/Digital
In a local race, a direct mail and digital program accounts for a significant part of a campaign's budget. Your mail/digital deserves to break through the clutter. We specialize in campaign communications that integrates your story with polling and creative content. Our creative images are ready made for social media outreach.
Over the last seven years, we have received top Pollie Awards from our peers at the American Association of Political Consultants.
- Our "No Time to Downsize" production earned a 2018 Silver Pollie-Overall Ballot Initiative: Best Direct Mail Campaign. The tax hike measure passed by a 2-1 margin.
- "The Cats of Maywood" took home a 2019 Gold Pollie-Overall Candidate: Best Direct Mail Campaign (Dem); 2019 Silver Pollie-Overall Candidate: Best Use of Opposition Research (Dem); 2019 Bronze-Direct Mail Independent Expenditure Campaign-Local/Municipal/Regional. The slate of candidates were elected to the Maywood (CA) City Council.
- "Modestoland" 2021 helped Chris Ricci eke out a narrow 179 vote win for City Council and become the first Democrat elected to his district. The mailer also picked up a Silver Pollie-Regional/Best Use of Direct Mail Small Budget.
- "The Cats and the Rat" 2021 IE campaign led to a 20 point switch in support amongst targeted Latinx voters. Our candidate won and the mail/digital series won a Bronze Pollie in the highly competitive category Overall Candidate: Best Use of Opposition Research (Dem).
- "All Over The Map" 2022 won a Silver Pollie for Regional Direct Mail for a local race. We helped Bobby Burns win election to an open seat on the Evanston IL City Council
- "Don't Talk About It, Just Do It" 2023 Regional Pollie for Digital Independent Expenditure Local/Municipal to help elect Karen Bass Mayor of Los Angeles.
- "The Amazing Imelda" 2024 Three Pollies including: the Top Honor for Campaigns "Best in Show" for our 4 Volume Direct Mail and Digital production; "Best Direct Mail" for our 4 Volume English and Spanish mailers; & "Best Direct Mail Independent Expenditure Local". We helped elect Imelda Padilla to the Los Angeles City Council.
OUR MAIL GETS NOTICED
Pollie Judges Recognize and Award Our Work:
"Inventive and Breakthrough."
"The cartoon ads are nicely done, and catch the eye. The message is clear and concise. A high production value too. Good Job!"
"This is Excellent! It is Pollie worthy."
"I loved The Amazing Imelda and showed it to my colleagues."
On Twitter:
CA Primary 2020--"Take the Godfrey Good Government Quiz" mailer received the ultimate compliment Tweet "I'm actually stunned by how clever this campaign mailer is. @GodfreyPlata gets points for creativity."
Postal Letter Carrier:
When a Postal Letter Carrier messages your client, you know your mail stands out. Here's what the mail carrier messaged about ModestoLand: "Delivering your super creative mail pieces today! Love the game concept."
Print Shop:
Printers see lots of mail. It takes really creative mail to make an impact at the printer. Here's what Bullseye Marketing said about The Cats and the Rat: "I'm digging this mailer. Haha."
Evanston (IL) 5th Ward Voter:
Comment to candidate Bobby Burns: "Your All Over This Map mailer is the best political mail I've ever seen."
Clients & Candidates:
Imelda Padilla for LA City Council-Instagram Post
"This voter came by to get my autograph because he loved the comic strip of the Amazing Imelda! This entire experience is super surreal."
Marianne Lalonde for Alderperson (Chicago 46th Ward)
"Our mail was indisputably the best--I am amazed at how many voters commented on how much they enjoyed it."
Nelly Nieblas for Montebello School Board
"The mailer arrived today!!! It is beautiful! My mother wants to frame it. "
Mike Barkley for Congress
"I really like those mailers you folks have built."
Satnam Singh for Stockton City Council
"I am doorknocking and two families shared about the mailer they received and were impressed with it."
Using Social Media to Target Voters
The 2016 Russian election-meddling scandal proved you could reach 126 million voters with $100,000 worth of FB ads. We produce video, audio and images that Social Media users want to like and share. We boost name recognition and support for candidates & issues---and we’re Americans.
Award Winning Direct Mail & Digital Messaging
We are a small firm dedicated to using our creative campaign communication experience to tell your story in a way that emotionally connects with voters and stakeholders. Our recent Pollie Awards, judged by fellow political consultants, show we can hold our own with the big operations. When you choose Green Alley Strategies, you work directly with seasoned, award-winning professionals who care.
Photo: Cori Kesler, Scott Adams & Paul Arney with the Pollie at the 2018 AAPC "Diamonds and Denim" Pollie Awards Gala.
"Cats of Maywood"-Winner of three 2019 Pollie awards
Cats of Maywood Volume 1 (front and back sides)
Cats of Maywood Volume 1 (front and back sides)
Cats of Maywood Volume 1 (front and back sides)
Laborers Local 300 asked us to help elect their reform slate for City Council in scandal plagued Maywood, California. Our team came up with a series of comics to highlight the corruption. Voters responded and elected our slate on November 6, 2018. The dimensions of The Cats of Maywood four volume series are 11 x 17 one fold. This image is of the front and back sides of Volume 1. In this series, with the exception of the Volume number, the front and back remained the same. To view full images, go to https://greenalleystrategies.com/direct-mail
Cats of Maywood Volume 1 (centerfold)
Cats of Maywood Volume 1 (front and back sides)
Cats of Maywood Volume 1 (front and back sides)
Volume 1 looks at the DA's raid of city hall, a garbage crisis and the mayor's conviction on animal cruelty.
Cats of Maywood Volume 2 (centerfold)
Cats of Maywood Volume 1 (front and back sides)
Cats of Maywood Volume 2 (centerfold)
Volume 2 points out the absurdity of the city allocating Bingo profits to a clown, a whopping $15 million debt and hiring a pal of the mayor, with no experience, to be city manager.
Cats of Maywood Volume 3 (centerfold)
Cats of Maywood Volume 3 (centerfold)
Cats of Maywood Volume 2 (centerfold)
The saga of corruption continues in Volume 3. The link of corruption to the $15 million debt, thirteen city contractors under investigation, and the DA's seizure of evidence at city hall.
Cats of Maywood Volume 4 (centerfold)
Cats of Maywood Volume 3 (centerfold)
Cats of Maywood Volume 4 (centerfold)
Volume 4 features a City Council Member resigning in a plea deal, the ex-City Manager-pal of mayor-facing sexual harassment charges, and the mayor blaming his animal abuse conviction on a political witch hunt. We are not making any of this up!
Cats of Maywood Illustrator Les Toil
Cats of Maywood Volume 3 (centerfold)
Cats of Maywood Volume 4 (centerfold)
Proud to collaborate on this multiple Pollie Award winning project with illustrator extraordinaire Les Toil, aka Brian Clarke (pictured) and the amazing graphic designer Cori Kesler of Kesler Creative Communications. Celebrating at Vik's Chaat Corner, Berkeley CA with fabulous Bhature (puffy bread). See how we created "Cats" at: https://greenalleystrategies.com/alley-tales/f/green-alley-strategies-wins-three-2019-pollie-awards-top-honors
2021 POLLIE-Cats and the Rat-targeting Latino Voters
Volume One: Stop the Rat-Tow Truck
Volume One: Stop the Rat Centerfold-Tow Truck: Combining Digital Video with Mail
Volume One: Stop the Rat Centerfold-Tow Truck: Combining Digital Video with Mail
California's Assembly Districts are massive, roughly two-thirds as large as a Congressional District. In the primary, our opponent, Efren Martinez received 51% of the vote in a 65% Latino majority district. Our IE targeted Latino voters and was designed to move Martinez below 50% in the General Election.. Our candidate, incumbent Reggie Jones-Sawyer, an African American, received under 45% of the primary vote. African Americans make up 35% of the electorate. WE WON--Martinez's support dropped to 42% in the General Election.
And We Won a 2021 Pollie--Best Use of Opposition Research
Volume One: Stop the Rat Centerfold-Tow Truck: Combining Digital Video with Mail
Volume One: Stop the Rat Centerfold-Tow Truck: Combining Digital Video with Mail
Volume One: Stop the Rat Centerfold-Tow Truck: Combining Digital Video with Mail
Our oppo research conducted by Anne Davis found two glaring vulnerabilities for Martinez--his ties to municipal contracts for Tow Trucks and Bus service. Volume One focused on the Tow Truck contract and used anthropomorphic comic illustrations to personalize the issue. We enhanced our mail with digital video ads that mirrored the mail. Check out these videos produced by Ernesto Quintero and Danny Haro of Higher Ground Entertainment.
Volume Two: Stop the Rat-Bus Service
Volume One: Stop the Rat Centerfold-Tow Truck: Combining Digital Video with Mail
Volume Two: Stop the Rat Centerfold-Bus + Digital Videos
Volume Two focused on the Bus Contract. Tripling of costs and poor service left an elderly woman stranded in the rain at night. Like the tow truck contract, Martinez had direct financial ties to this fiasco.
Volume Two: Stop the Rat Centerfold-Bus + Digital Videos
Volume Two: Stop the Rat Centerfold-Bus + Digital Videos
Volume Two: Stop the Rat Centerfold-Bus + Digital Videos
Volume Two was backed up by new Stop the Rat digital ads. We can't say enough about Ernesto Quintero's and Danny Haro's vision at Higher Ground Entertainment.
The Cats and the Rat Volume Two 30-Seconds
The Cats and the Rat Volume Two 15-Seconds
Vol. 1 En Espanol--Los Gatos y La Rata
Volume Two: Stop the Rat Centerfold-Bus + Digital Videos
Vol. 1 En Espanol--Los Gatos y La Rata
We did our mail in Spanish to reach Spanish speaking voters. Thanks to Karla Salazar at Pink Wave Campaigns for her collaboration with our union partners and keeping us real.
Los Gatos y la Rata-Centerfold
Volume Two: Stop the Rat Centerfold-Bus + Digital Videos
Vol. 1 En Espanol--Los Gatos y La Rata
We also must recognize our illustrator Les Toil aka Brian Clarke, our graphic designer Kesler Creative Communications, and Shebops Productions for assistance on the digital ads.