Green Alley Strategies

2019 comics Part 1: LA Vida de los Osos-IE for LAUSD

Our client, Laborers Local 300, heard from Maywood CA voters about how they saved copies of The Cats of Maywood direct mail four volume series. Knowing that voters are swayed by this creative approach, Local 300 asked us to again use a comic format featuring anthropomorphic characters to target Latino voters in the low turnout May 14, 2019 Special Election for LAUSD. La Vida de los Osos (The Bear's Life) created a two volume storyline of how hard families work to help their kids succeed in school.

How We use opposition research to do candidate comparisons

Opposition research, if used appropriately, can drive voters towards your candidate. We love digging deep into public testimony and records, media stories, voter files and campaign finance reports to properly inform voters of their choices. But we are not afraid to use humor when it can make the research more effective.

In 2019, we won a Pollie Award for Best Use of Opposition Research for our The Cats of Maywood campaign. You can find our Cats mailers elsewhere on our website.

Below as downloads are examples of how we research, produce, and stand by candidate comparison pieces.

Andrew Park for Oakland City Council. How to do a comparison piece in a Ranked Choice Voting Election. 11 x 17 two fold. (pdf)Download

Vicente Sarmiento for Santa Ana City Council. When your opponent's only public record is one of complaining. 11 x 17 two fold. (pdf)Download

Re-Elect Priya Mathur to CalPERS. How we used our opponent's public testimony to compare to our candidate's record and experience. 11 x 17 one fold (pdf)Download

Direct MaiL & Walk Piece samples

Our peers recognized our expertise in campaign communications and political direct mail. Our "No Time to Downsize" campaign won a 2018 Silver Pollie Award: Overall Ballot Initiative-Best Direct Mail Campaign.

We followed up with three 2019 Pollie Awards for our "The Cats of Maywood" four volume comic series. GOLD: Overall Candidate-Best Direct Mail Campaign (Dem); SILVER: Overall Candidate-Best Use of Opposition Research (Dem); BRONZE: Direct Mail-Independent Expenditure Campaign-Local/Municipal/Regional. You can read the backstory of The Cats of Maywood @ https://greenalleystrategies.com/alley-tales/f/green-alley-strategies-wins-three-2019-pollie-awards-top-honors.

We are proud to partner with graphic designer Cori Kesler of Kesler Creative Communications https://www.keslercommunications.com and illustrator Brian Clarke, aka Les Toil https://www.lestoil.net/. Their artistic vision makes our political direct mail stand out. As a bonus, our direct mail images can be repurposed for social media.

The 2016 Russian election-meddling scandal proved you could reach 126 million voters with $100,000 worth of FB ads. We produce video, audio and images that Social Media users want to like and share. We boost name recognition and support for candidates & issues---and we’re Americans.

Take a few moments and see for yourself. No Cookie Cutters Allowed!

Hawthorne Yes HH, Images of Kids as City Workers "No Time to Downsize" 11 x 17 one fold (pdf)

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Hawthorne Yes HH, Shrinking Workforce Kids and Dog "No Time to Downsize" Postcard (pdf)

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Hawthorne Yes on HH, Drinking Water "No Time to Downsize" & Community Support 11 x 17 one fold (pdf)

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Hawthorne Yes on HH, 911 Need Help Fast Postcard (pdf)

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Andrew Park for Oakland City Council--Community Support 11x17 two fold (pdf)

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Andrew Park for Oakland City Council Doorhanger First Choice (pdf)

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City of Hawthorne Finances and Budget Education Project Brochure 11 x 17 One Fold (pdf)

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City of Hawthorne Finances and Budget Education Project Q and A 11 x 17 One Fold (pdf)

Chicago Samples 2023

2018 Pollie Award-Winning Direct Mail: Yes on Measure HH

2019 pollie awards: gold-Best Direct Mail Campaign/Candidate; silver-best Use of Opposition research/Candidate; Bronze-Direct Mail IE Campaign/local

Delivering a Narrow Victory in a Hotly Contested Race-Promoting a Progressive promoter. "Modestoland" 2021 Silver Pollie-Best Direct Mail

Stop the rat-Winning messages to Latino voters. 2021 Bronze Pollie-Best Use of Opposition Research-Democrat

Chuy Garcia for Congress--Chicago IL

2021-Bobby Burns won by 2-1 in Evanston's (IL) Historically Black 5th Ward. We helped MAP & Frame his passion. "All Over this map" won a 2022 pollie.

Playoff Baseball and Election Season. Using a perforated two-fold mailer to cut through the clutter.

2021: Standing Out in A Crowded NYC Field & red running shoes in virginia

Drawing Contrasts & Attention--Opposition Research That Makes a difference

Beating an incumbent in South Pasadena/re-electing a leader in Tulare

2022 Los Angeles City Council Campaigns

2019 comics Part 1: LA Vida de los Osos-IE for LAUSD

How We use opposition research to do candidate comparisons

Direct MaiL & Walk Piece samples