Our client, Laborers Local 300, heard from Maywood CA voters about how they saved copies of The Cats of Maywood direct mail four volume series. Knowing that voters are swayed by this creative approach, Local 300 asked us to again use a comic format featuring anthropomorphic characters to target Latino voters in the low turnout May 14, 2019 Special Election for LAUSD. La Vida de los Osos (The Bear's Life) created a two volume storyline of how hard families work to help their kids succeed in school.
In a special election for Long Beach City Council, we used The Adventures of Super Misi to reinforce our message and previous mail on affordable housing and clean air. Super Misi also complemented our opposition research mailers. When you are outspent by a 3-1 margin, creativity is necessary. We are hearing that the kids love Super Misi--just in time for Halloween and the November 2019 election.
Opposition research, if used appropriately, can drive voters towards your candidate. We love digging deep into public testimony and records, media stories, voter files and campaign finance reports to properly inform voters of their choices. But we are not afraid to use humor when it can make the research more effective.
In 2019, we won a Pollie Award for Best Use of Opposition Research for our The Cats of Maywood campaign. You can find our Cats mailers elsewhere on our website.
Below as downloads are examples of how we research, produce, and stand by candidate comparison pieces.
Our peers recognized our expertise in campaign communications and political direct mail. Our "No Time to Downsize" campaign won a 2018 Silver Pollie Award: Overall Ballot Initiative-Best Direct Mail Campaign.
We followed up with three 2019 Pollie Awards for our "The Cats of Maywood" four volume comic series. GOLD: Overall Candidate-Best Direct Mail Campaign (Dem); SILVER: Overall Candidate-Best Use of Opposition Research (Dem); BRONZE: Direct Mail-Independent Expenditure Campaign-Local/Municipal/Regional. You can read the backstory of The Cats of Maywood @ https://greenalleystrategies.com/alley-tales/f/green-alley-strategies-wins-three-2019-pollie-awards-top-honors.
We are proud to partner with graphic designer Cori Kesler of Kesler Creative Communications https://www.keslercommunications.com and illustrator Brian Clarke, aka Les Toil https://www.lestoil.net/. Their artistic vision makes our political direct mail stand out. As a bonus, our direct mail images can be repurposed for social media.
The 2016 Russian election-meddling scandal proved you could reach 126 million voters with $100,000 worth of FB ads. We produce video, audio and images that Social Media users want to like and share. We boost name recognition and support for candidates & issues---and we’re Americans.
Take a few moments and see for yourself. No Cookie Cutters Allowed!
Hawthorne Yes HH, Images of Kids as City Workers "No Time to Downsize" 11 x 17 one fold (pdf)Download
Hawthorne Yes HH, Shrinking Workforce Kids and Dog "No Time to Downsize" Postcard (pdf)Download
Hawthorne Yes on HH, Drinking Water "No Time to Downsize" & Community Support 11 x 17 one fold (pdf)Download
Hawthorne Yes on HH, 911 Need Help Fast Postcard (pdf)Download
Andrew Park for Oakland City Council--Community Support 11x17 two fold (pdf)Download
Andrew Park for Oakland City Council Doorhanger First Choice (pdf)Download
Joe Bray Ali for LA City Council Independent Expenditure Campaign 11x17 one fold (pdf)Download
City of Hawthorne Finances and Budget Education Project Brochure 11 x 17 One Fold (pdf)Download
City of Hawthorne Finances and Budget Education Project Q and A 11 x 17 One Fold (pdf)Download
Cats of Maywood Volume 1 Political Art Mail 11x17 One Fold (pdf)Download
Cats of Maywood Volume 3 Political Art Mail 11x17 One Fold (pdf)Download
Cats of Maywood Volume 2 Political Art Mail 11x17 One Fold (pdf)Download
Cats of Maywood Volume 4 Political Art Mail 11x17 One Fold (pdf)Download
La Vida De Los Osos Volume 1. LAUSD election. 11 x 17 one fold. (pdf)Download
La Vida De Los Osos Volume 2. LAUSD election. 11 x 17 one fold. (pdf)Download