About Us
Scott Adams & Paul Arney - Green Alley Founders
Chicago-based Scott Adams organized the Draft Paul Wellstone for US Senate (MN) movement and was Senator Wellstone's Political Director for his upset win and subsequent re-election. He has worked with labor unions on corporate and retirement security campaigns, helped non-profit organizations launch projects, served as a US Senate policy advisor and assisted local governments on messaging.
Los Angeles-based Paul Arney worked his way through college as a US Forest Service Firefighter. It turns out firefighting is excellent training for political work. Paul combines messaging methods and platforms to target likely and persuadable voters. He has served as an advisor for former CA State Assembly Member Dario Frommer and Congresswoman Jane Harman. His experience as a political strategist ranges from the Australian Labor Party to the California Democratic Party.
Scott and Paul have organized political, labor and issue-based grassroots initiatives. They’ve managed local, statewide and federal campaigns, dug up opposition research, parsed polls, probed focus groups and analyzed data to target voters. They’re experts in coordinating paid, earned and social media communications; directing endorsement strategies; and producing creative direct mail, digital, video and audio content. You should have them working for you.
FAQ: “Where did you guys get your name?”
Scott lives on a “green alley” block. It’s a system for making sure storm water runoff doesn’t mix with other substances, and keeps Lake Michigan—source of Chicago’s drinking water-- cleaner. We believe keeping campaigns clean and clear with honest effective research, communications and media is vital to the health of our political system. What goes around…comes around.
Recent & Current Clients (Approved DCCC Vendor)
2024-2025
- Ericka Wiley for Judge, Superior Court of Los Angeles County
- Bryan Bubba Fish for Culver City (CA) Council
- Re-Elect Bobby Burns for Evanston (IL) City Council
- "Stop the Rat" IE for Montclair (CA) City Council
- Eric Poicon for Mountain View (CA) City Council
- Tam Troung for San Jose (CA) City Council
- Re-Elect Tony Ding for San Gabriel (CA) City Council
- Hector Diaz for Moreno Valley (CA) Mayor
- Re-Elect Riko Mendez Chief Elected Officer and Slate to SEIU 521 Executive Board
- IE to Re-Elect Kevin de Leon to Los Angeles City Council
- Re-Elect John Ervin, Abel Maestas & Homero Meija to Modesto (CA) City Schools
- Re-Elect Chris Ricci to Modesto (CA) City Council
- LiUNA Local 300
2023
- IE for Imelda Padilla for Los Angeles City Council (Special)
- Marianne Lalonde for 46th Ward Alderman, Chicago
- St. Rep. Lamont J Robinson for 4th Ward Alderman, Chicago
- City of Evanston (IL), Participatory Budgeting Project
- Rachel Levy for Delegate (Virginia District 59)
- Loretta Naranjo Lopez for City Council Dist. 2, Albuquerque
2021-2022
- Angelenos United for Karen Bass for LA Mayor 2022
- Yvonne Yiu for California State Controller 2022
- Re-Elect Theresa Taylor for CalPERS 2022--Re-Elected
- Mullissa Willette for CalPERS 2022--Elected
- San Bernardino County Democratic Party (CA)
- Jose Sigala for California Assembly (33rd District)
- Fatima Iqbal-Zubair for California Assembly (65th District)
- Angie Reyes English for California Assembly (Special)
- Scott Epstein for Los Angeles City Council (Dist. 5)
- Erin Darling for Los Angeles City Council (Dist. 11)
- Tony Madrigal for Stanislaus County Supervisor (CA)
- Stacy Rouse for Santa Monica-Malibu USD (CA)
- Miles Warner for Santa Monica-Malibu USD (CA)
- Angela DiGaetano for Santa Monica-Malibu USD (CA)
- Esther Hickman for Santa Monica-Malibu USD (CA)
- Nelly Nieblas for Montebello School Board (CA)
- LiUNA Local 300
- California Senior Advocates League (Cal-SAL)
- Firefighters Voter Guide
- Leslie Boghosian Murphy for City Council (NYC Dist. 3)
- Bobby Burns for Evanston (IL) 5th Ward--Elected
- Rachel Levy for Delegate (Virginia Dist. 55)
2020
- Re-Elect Chuy Garcia for Congress (IL-4), Re-Elected
- Alderman Michael Rodriguez, Chicago
- Perla Tirado, Cook County (IL) Circuit Court, 14th Subcircuit--Elected, Defeated Incumbent
- Judge Gerardo Tristan Jr, Cook County (IL) Circuit Court, 14th Subcircuit--Elected
- Lee Ann TallBear for Sisseton Wahpeton Oyate Tribal Chair
- LiUNA Laborers Union Local 300--IE: Communidades con Reggie Jones-Sawyer for State Assembly 2020--WON Independent Expenditure Campaign
- Chris Ricci for Modesto (CA) City Council--Elected, Open Seat
- Armond Aghakhanian for Burbank Unified School District--Re-Elected
- Godfrey Plata for CA State Assembly District 53
- Evelyn Zneimer for South Pasadena City Council-Elected, Defeated Incumbent
- Jose Sigala for Tulare (CA) City Council--Re-Elected
- Yes on Measure M, Bellflower (CA)--Passed
- Yes on Measure SF, San Fernando (CA)--Passed
- David Estrada for San Dimas (CA) City Council
- Friends of the Earth
2019
- Laborers Local 300--IE Heather Repenning for LAUSD
- Misi Tagaloa for Long Beach City Council
- Friends of the Earth
2018
• Theresa Taylor for CalPERS 2018--Re-Elected
• Priya Mathur for CalPERS 2018
• Laborers Local 300--IE: Elected Reform Slate, Maywood, CA
• So Cal District Council of Laborers PAC--IE: Elected Slate, La Puente, CA
• Pedro Aceituno for CA State Assembly District 58
• Burbank Firefighters
• Chico Democratic Club
• Latino Family Voter Guide
• Education Voter Guide
• Californians Vote Green
2017
• Yes on Measure HH, Hawthorne CA: Increased Sales Tax by ¾ of a cent. Passed with 69%.
• City of Hawthorne Finances and Budget Education Project
• Service Employees International Union
o Kevin Ochalla for Cook County Pension Board. Elected
o Verna Thompson for Chicago Pension Board. Elected
• Vanessa Aramayo for Congress (CA CD 34)
• Communidades Para Joe Bray-Ali, Independent Expenditure Campaign for Los Angeles City Council
2016
• Yxstian Gutierrez for Moreno Valley Mayor. Elected
• Citizens for More Responsible Government, IE for Sarmiento for Santa Ana City Council. Elected
• 50-50 Climate Project: Mobilize institutional investors to encourage companies to incorporate risk of climate change into business model, including supporting directors with climate expertise
2015
• Scott Svonkin for LA Community College Board. Elected
• 50-50 Climate Project
• Norma Macias for El Monte Mayor
• Service Employees International Union Local 284, Minnesota PERA Pension Board Campaign
2014
• Theresa Taylor for CalPERS Board. Elected
• Priya Mathur for CalPERS Board. Re-Elected
• Andrew Park for Oakland City Council
• Yes on Measure BB, Santa Ana CA: Regulate and tax medical marijuana. Passed
Past Clients Include: Jane Harman, Dario Frommer, Paul Koretz, Richard Schneider, Phil Hu, Paul Krekorian, San Bernardino POA, Palm Springs POA, Covina POA, AIDS Health Care Foundation, Rose Foundation for Communities & the Environment, Californians for Retirement Security
Our Team
- Partner - Political Direction: Karla Salazar joins Green Alley Strategies from Pink Wave Campaigns. Karla's community grounded political acumen adds value to our team. A Latina bilingual mother, Karla has worked for AFSCME (at times with Scott), the Los Angeles County Federation of Labor, AFL CIO and for pro-labor initiatives. She continues to manage an array of Democratic women and allies' political campaigns.
- Partner - Data and Creative Communications: Andre Charles brings over 20 years of campaign experience to Green Alley Strategies. He’s been on the winning side of campaigns for Congress, State Senate, State Assembly, local offices and ballot measures. Charles is also the Political & Data Director for Activate America, a federal Super PAC that helped Democrats keep control of the U.S. Senate by winning seats in Arizona, Nevada and Pennsylvania in the 2022 cycle—he’s also working on the 2022 Georgia runoff. Andre helped flip 7 Republican held Congressional Districts in California in 2018 and 4 U.S. Senate seats in 2020. His political mail has won multiple Pollie Awards.
- Graphic Design: Cori Kesler, Kesler Creative Communications, http://www.keslercommunications.com. For over 20 years, Cori has brought a creative vision to our mail, walk pieces, and social media images. Her original logos, type treatments and award-winning graphic design intensifies our messaging and brings measurable results to campaigns. Cori's work can be found on our Direct Mail page.
- Illustration: Brian Clarke aka Les Toil has spent thirty years having more fun than a barrel of monkeys. How? By being an Oakland-based commercial illustrator who’s created art for film, TV, action figures, video games, political communications, children’s books, wineries, graphic novels and squeezable bacon. He’s a sucker for any assignment that involves humor and a positive cause. His career can be summed up by the pretty pictures he has shared on his website: The Art of Les Toil www.LesToil.net. Les Toil provided the brilliant illustrations for the award-winning "The Cats of Maywood," "Cat and the Rat" and "ModestoLand campaigns.
- Creative Advertising: Shebops Productions, http://www.shebopsproductions.com. Shebops directs our creative and production operation for our radio and digital ads and audio files. Targeted audiences take notice when Shebops ads run. Shebops radio spots can be found on our Creative Ads page. Voiceover work is done by SAG-AFTRA union members. Shebops' Turi Ryder has a book, "She Said What?" now available online at Tortoise Books and Amazon. http://www.tortoisebooks.com/store/she-said-what-presale,
- Video Production: Danny Haro and Ernesto Quintero, Higher Ground Entertainment. http://www.ernestoquinterofilms.com/ Our award-winning production team creates original video content, from documentaries to short features to digital ads. Higher Ground brings a creative vision to target social media users to influence policy and voting decisions. Samples of their work including "Angelenos United for Karen Bass for LA Mayor" can be found on our Creative Ads page.
Team Photos
At the 2018 Pollie Awards
Cori Kesler-Kesler Creative Communications with Scott Adams & Paul Arney. Winning a Silver for Best Direct Mail-Ballot Measure at the 2018 AAPC Pollie Awards
Celebrating the 2019 Pollie Awards
Brian Clarke, aka Les Toil, proudly displaying his illustrations in the 2019 Gold, Silver & Bronze Pollie Award Winning "The Cats of Maywood" direct mail campaign. Brian also contributed to 2021 Pollie winners "The Cats and the Rat" & "ModestoLand."
Video Production Partners
Danny Haro of the Peabody Award Winning video and documentary production firm Higher Ground Entertainment.
Video Production Partners
Ernesto Quintero of the Peabody Award Winning video and documentary production firm Higher Ground Entertainment.
Creative Advertising Partner
Our creative advertising partner, Turi Ryder of Shebops Productions also has a book out--She Said What?
Political Direction--Karla Salazar Can Do It!
Andre Charles--Creative Communications & Data
Andre Charles--Creative Communications & Data
Andre Charles--Creative Communications & Data
Andre's won multiple Pollie Awards for direct mail. He's a creative storyteller who can crunch data and stay on message.