After a City Council President resigned following a racist comment, a 2023 special election was held to fill her seat.
Our client, LiUNA Local 300 bucked the LA County Federation of Labor's endorsement of our opponent and instead backed Imelda Padilla, the daughter of a longtime LiUNA member.
We managed and created all Independent Expenditure campaign communications in English and Spanish: Political Direct Mail; Digital Video and Banner Ads; Voter Targeting; Field; and Phones.
Our 4 Volume Mail Program featured "The Amazing Imelda" as a comic Superhero or in Spanish "La Increible Imelda." Our digital campaign used comic animated illustrations to drive our message.
Canvassers reported positive feedback from our comic illustrated mailers and digital campaign. Phoners arranged for canvassers to harvest and return vote-by-mail ballots.
Our positive, humor-tinged messaging helped deliver a 12-point win for Imelda Padilla and make our client a political powerhouse amongst LA labor unions.
Our digital video ads reinforced our Amazing Imelda/Increible Imelda comic illustrated mail messaging. We even added a little stop action animation.
Click the Links!
The Amazing Imelda: 15-second and 30-second ads (English)
La Increible Imelda: 15-second and 30-second ads (Espanol)
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